When you visit, and browse the Site, we automatically collect data about:
We refer to this automatically-collected information as “Device Data”, and we collect it using the following technologies:
By default, we only process the minimal amount of personal data necessary to operate our business properly. We do not collect any sensitive personal data such as data regarding racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership.
Your personal data may be processed either:
We use the non-directly identifiable Device Data to screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimize our Site (for example, by analyzing how our customers browse and interact with the Site, or to assess the success of our marketing and advertising campaigns). Additionally, we use the Device Data that we collect for advertising and retargeting, in order to optimize the user experience on the Site.
We use the Order Data that we collect generally to fulfill any orders placed through the Site (including processing your payment data, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Data to:
We share your Personal Data with third parties to make sure that we can sell our products properly, and that shopping is a comfortable experience for you.
We use MailChimp to maintain subscriptions to our newsletters – you can read more about how MailChimp uses your data here: https://mailchimp.com/legal/privacy/. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Data here: https://www.google.com/intl/en/policies/privacy/ and you can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Furthermore, we share your personal data with our logistics and warehouse operators to ensure proper delivery of the products ordered.
Finally, we may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for data we receive, or to otherwise protect our rights.
While all of our servers are hosted within the EU, due to the nature of the services we are using to power our site, your personal data may be transferred outside of the EU – namely into to Canada and into the US.
As described above, we may use your Personal Data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising / communication by using the links below:
After you give us consent to store cookies on your device, this information will be stored for when you browse the Site next time.
You can withdraw this consent at any time by deleting cookies for each of the browsers, that you use (such as Google Chrome, Mozilla Firefox, Safari, Internet Explorer or Microsoft Edge).
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you additionally have the following rights:
In general, we do not carry out automated decision making, including profiling, that produces legal effects with regards to you. We do, however need to automatically modify some aspects of our offers (such as the VAT, for example) based on your location, in order to comply with laws in different countries.
We will maintain your Order Information only for as long as it is necessary to comply with legal obligations in the respective countries. We will maintain other types of data unless or until you ask us to delete it.
In case of a data breach, we inform the necessary authority without unnecessary delay, at the latest within 72 hours of becoming aware of it, as well as to you in case such breach could result in a high risk to your rights and freedoms. We will also document and maintain records of any such breach.
The Site is not intended for individuals under the age of 18, and we do not knowingly process their personal data.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, or unsubscribe from any of our services please contact us by e-mail at [email protected] or by mail using the details provided below:
Privacy Compliance Officer
St Eriksgatan 106
113 31 Stockholm
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