Guiding Principles

Acoustics for tomorrow.
Sustainable design today.

Sustainability is a fundamental part of our business model at BAUX. For us, designing sustainable acoustic building materials for tomorrow means producing environmentally friendly materials today. We aim to provide long-lasting and functional solutions for our customers. By doing so, we help to build societies that can support fully sustainable lifestyles.

Sustainability Manager
Niki Gynnerstedt

“For me, working with sustainability at BAUX is about more than just reaching targets — it’s about feeling proud of the efforts we’re making to push the boundaries of what is possible in the design industry.”


We understand the importance of climate action and being honest about the emissions present throughout our value chain. To BE TRANSPARENT is, and will continue to be, our main guiding principle, helping us to move in the right direction. We are also open and transparent about the fact that our efforts do not stop here. While offsetting our emissions is a great start, it is not our final goal. As we move forward, we will work actively to change some of the ways we operate. Our promise to you is that we will continue to be transparent while doing so.

Inspire change.
Uncover potential.

We are also guided by our drive to UNCOVER POTENTIAL & INSPIRE CHANGE. There is always potential waiting to be uncovered in everything we do and create. We inspire change by identifying and acting upon these potentials—creating sound absorbing materials that are sustainable, surprisingly functional, and remarkably beautiful.

“In the face of climate change, enviromental pollution, and excessive consumerism, we as an industry can no longer afford to ignore the part we play. The new BAUX Acoustic Pulp is the result of our deep commitment to this vision.”

Fredrik Franzon

CEO and founding partner

These are the principles that will continue to guide us everyday as we develop and operate our business. It is our aim that—beyond meeting our own goals—our actions will also help to influence the progress of sustainable design and safe living in the industry at large.

Let's build!


We are already FSC certified, which is of highest importance when working with wood products. FSC stands for Forest Stewardship Council and means that BAUX and our factories comply with the highest social and environmental standards on the market.

Cement is one of the key ingredients in BAUX Wood Wool. Our cement manufacturer, Cementa, produces cement for sustainable construction and is now one of the world’s most sustainable cement factories. Even though they work with the environmental impacts, we should still consider whether there’s an alternative to cement. Read more about their sustainability work here.

However, cement also causes a positive carbon effect by capturing CO2 from the atmosphere. This means that, in the long-run, the CO2 from our production is not as bad as it may initially appear.


Keep choosing a sustainable supply chain for all our new products and materials, no matter what.


Keep developing innovative and sustainable materials and products. We want sustainability for nature, as well as for humans in the office inn terms of their wellbeing.


Carry out a complete cradle-to-cradle and life cycle analysis. And, on top of this, seek out more certifications.


Aim to use renewable energy in all factories. Currently, our two Swedish factories and the Australian factory are run completely on renewable energy. We will start working towards the same environmental focus in the US factory too.


Look at how we can incorporate more local factories where needed as we grow the business. This not only reduces lead times to our clients, but it also reduces the emissions generated  from the transportation of products and samples.


Work towards zero waste production in all facilities. Currently, our factory for the Acoustic Pulp is living up to this, and the factory for Wood Wool is almost there. But we see areas of improvements.

A message from our Sustainability Manager.

BAUX joins the UNFCCC

Download Sustainability Report 2020