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Interview #31. Esme Hawes

Text by: Matt Carey
Photo: The Design Museum

All around the world, architects and designers are using BAUX Acoustic Tiles and Panels in exciting projects for great brands. In a series of newsletters, we aim to introduce you to a selection of projects and the mind masters behind the designs of these acoustic artworks. We simply will call these newsletters Interviews #.

Today we’ve been talking to Esme Hawes, the curator of The London Design Museum’s latest exhibition, ‘Weird Sensation Feels Good: The World of ASMR’.

How did you first hear about BAUX?
BAUX has been on my radar for a while actually. We’re always looking for sustainable materials to use in our exhibitions. For ‘Waste Age: What can design do?’ the curators used BAUX PULP  in a section that explored bio-materials and how design and nature coexist.

Why did you decide to use BAUX acoustic wood wool materials?
We knew that there would be a lot of sounds in this show and so we needed some robust soundproofing. We also wanted to play with texture and patterns in the studio space. So these elements and BAUX’s sustainable profile made acoustic wood wool a perfect fit.

Was sustainability a part of your decision to use BAUX products
Definitely! We are working really hard at the Design Museum to reduce waste in our exhibition builds. Sometimes this means that we will re-use materials from a previous exhibition or repurpose them. A large part of our decision-making is driven by choosing sustainable materials.

You’ve used BAUX materials extensively in the studio space, can you tell us why?
The studio space needs to be acoustically tuned to allow visitors to immerse themselves in the ASMR experience. We just loved the look and functionality of BAUX acoustic panels. There’s a huge range of textures, patterns, and colours to choose from, and for this exhibition, tactile materials were hugely important. BAUX gave us the right acoustics and aesthetics.Did the BAUX panels help you achieve the right atmosphere for the room?
Most definitely yes. The BAUX materials created the perfect acoustic landscape for the room. The wood wool panels improved the acoustic environment and contributed to the design aesthetic in the space.

Visit the case The World of ASMR to learn more about the project created by ESME. Or visit the inspiration page for other BAUX acoustic interior design projects.