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Index:

The world of ASMR

Text by: Matt Carey
Photo: The Design Museum

'Weird Sensation Feels Good: The World of ASMR' is the title of a new exhibition at London Design Museum. ASMR is a hugely popular movement on social media, with millions of people viewing videos online.


For those not in the know, ASMR stands for Autonomous Sensory Meridian Response, which describes the experience of feeling psychical sensations in response to sounds, touch or movement. This is the first time an exhibition has attempted to curate ASMR in a physical space. BAUX materials have been used as rendering in the studio space, which shows visitors how sounds and noises translate into physical sensations.

To create an immersive experience for ASMR, the design team needed to acoustically treat the studio space, where visitors explore the world of ASMR through five installations. As ASMR involves listening to sounds in isolation, it was important to reduce sound bleed into and from the main gallery. BAUX wood wool panels line the walls of the studio, providing functional sound insulation between the studio space and the gallery, and reducing sound reflection within the studio space. The acoustic treatment of the room ensures heighten sensory experiences.


Object:
The world of ASMR
Area:
London, UK
Products used:
BAUX Acoustic Wood Wool
Architect:
ASMR
Interior Architect:
Esme Hawes

As ASMR is about a hands on exploration of sounds, the curators have created a space that feels tactile and inviting. BAUX wood wool panels have been used as rendering for the studio walls. The linear repetition of white BAUX panels  creates a clean, neutral aesthetic and the wood wool fibres imbue subtle textural variations within the space. The studio is fine tuned to sounds and physical sensations and the mood is calm and playful.

At BAUX we understand how sounds can change our mood. Humans are emotional creatures and we need to feel good about the spaces where we live or work. Good acoustic design creates the right environment for people to thrive and feel engage. You can also use BAUX materials to work with colours, which can have a tremendous impact on our energy and mood. Good acoustics and captivating colours makes it possible to create spaces where people are productive and feel good!

At BAUX we understand how sounds can change our mood. Humans are emotional creatures and we need to feel good about the spaces where we live or work.

Check out our full collection of acoustic products and transform your world into a sonically stimulating space! Let’s build!


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