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Hem Showroom

Text: Matt Carey – Photo: Charlie Chuck

Hem - BAUX pops up in NY


From their hometown in Stockholm, Swedish brand Hem has long been collaborating with vanguard designers to create iconic furniture, accessories and lighting for homes and workplaces. It was time to bring the brand to New York City and a pop-up shop just off Broadway was the perfect place to serve a slice of Scandinavia in the Big Apple.

Hem has several BAUX designs in their Stockholm store and they were really happy with the colours, styles and natural texture of wood wool tiles, which bring depth to their product displays. They’ve installed a lush dark green linear BAUX wall in the centre of the store, which absorbs sound around a central workspace and matches the large linear windows of their building, the Sven-Harrys Museum. In their New York pop up, Hem wanted to use BAUX designs to divide the space into different furniture setups. Svenja Diekmann, Head of Design at Hem, picks up the story:

”The idea was to create a quiet oasis filled with Scandinavian design in the loud and busy Broadway district. The wonderful thing about BAUX tiles is that you can match NCS colours, so we were able to match colours from our latest collection. Textually, the tiles are full of small variations and details yet they don’t distract, they compliment, as any background should.”

For their NYC launch, Hem used the new Arch Panel to create 70’s styled curves and loops using colours from their latest collection of textiles, sofas and chairs to create a fresh Scandinavian aesthetic. The shop was a huge success and Hem are planning more pop up shops in several cities in the US and Europe.

Looking to create your own oasis of calm? Stuck with a case of bad acoustics? Our Patterns tool let’s you test acoustic designs with just a few simple clicks. We’ve designed over 550 repeatable patterns and made them all free to download as 3D/CAD files. Go to www.baux.se/patterns and transform your space!


Object:
Hem Showroom
Area:
New York, USA
Products used:
BAUX Wood Wool Panels
Architect:
Hem Inhouse
Designer:
Svenja Diekmann

Colour variations
Hem used the Arch acoustic panel to create 70’s styled curves and loops using colours from their latest collection of textiles, sofas and chairs to create a fresh Scandinavian aesthetic.

Branding
The wonderful thing about BAUX tiles is that you can match NCS colours, so we were able to match colours from our latest collection. Textually, the tiles are full of small variations and details yet they don’t distract, they compliment, as any background should.

We had a lot of fun playing around with the Arch panel and decided on some 70’s inspired patterns with curves that flow. The designs brought something unique to the space. It’s great to be able to use different styles and colours in different settings within one location.

Svenja Diekmann

Head of design
Hem

Acoustic environment
The idea was to create a quiet oasis filled Scandinavian design in the loud and busy Broadway district.


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